![]() ![]() “If you’ve taken the time to create this technology to try and be engaged with your customer,” Smith said, “can you do it correctly at least?”įor its part, Domino’s told the Journal that the app “has worked as intended for nearly a decade for millions and millions of orders,” though the company admitted to the occasional mix-up with drivers’ names. The proof that it couldn’t have taken that long? Smith said she lives 20 minutes from the Domino’s store and the pizza was still warm. It happened over the summer when she said it took 52 minutes from the time the app said the pizza was being delivered for the pie to arrive at her door. I was like, ‘I wonder if, when they say they’re putting it in the oven, if they’re actually putting it in the oven?’”Īlecia Smith, 23, also shared her “first traumatic experience” with the app. Domino’s now has something like 15 different ways to order a pizza. “I said, ‘Hey Melinda,’ and he was like ‘what the f- are you talking about?’ Ever since then, I knew everything they said, I felt, was made up. It all started with its fabled Pizza Tracker, which launched in 2008 and created an early standard for tracking food delivery. In fact, for the Dominos tracker to work, you. For example, Papa Johns has basically the exact same tracker except it looks slightly better and works much better. Even funnier, because it is so specific, apparently you can make slight variations and it's ok. Some millennials, however, say the app is a sham, from the person it says delivers the pie to the specific times it gives for preparation and delivery.Ī Wall Street Journal report describing the accounts of three millennial “app truthers” starts with one Brent Gardiner, a 24-year-old Connecticut man whose enthusiasm for the Domino’s Tracker was forever changed when a man named Melinda came knocking at his door. They are even using soap requests and have basically the entire schema in there. Today, though, Domino’s pizza tracking app offers the coveted marketing demographic the best of both worlds: the experience of tracking your order in real time - “from the moment it’s prepared to the second it leaves our store for delivery” - and a tangible pizza thing. Centuries from now, if there are still museums, the placard for The Millennial will read: “He valued experiences over things.” ![]()
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